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About

A shirt that starts conversations.

WHATVERT? is a small clothing brand with one idea: a shirt can start a real conversation.

OTROVERT tee, close up of the word

Where it starts

There are seven ways to turn.

The ending "vert" comes from a Latin word that means "to turn." Introverts turn inward. Extroverts turn outward. Ambiverts turn both ways. Otroverts stand at the edge, a little outside the group, and see how it all fits. Omniverts turn every way, subverts turn things upside down, and technoverts turn on through a screen.

Most people only know a few of those words. We made a shirt for every one, and put the question on it: which way do you turn?

In other words

“Belonging … doesn’t require us to change who we are; it requires us to be who we are.”

Brené Brown · The Gifts of Imperfection

Why a shirt

Wear it. Get asked. Talk.

A shirt with a word people half know gets strangers to ask about it. That is the whole idea.

A conversation starter

Someone reads your shirt and asks what it means. You have a one-line answer, and a better chat than the weather.

Better conversations

Asking which way someone turns gets past small talk fast. People like answering it.

Learn something

About yourself, or the person in front of you. The answer is often a surprise.

The verts

Which way do you turn?

A woman in a blue INTROVERT tee and a pleated skirt
IntrovertTurns inward.
A woman in a purple EXTROVERT tee smiling, hands in her pockets
ExtrovertTurns outward.
A woman in a white AMBIVERT tee and black trousers
AmbivertTurns both ways.
A man in a white OTROVERT tee, standing in a studio
OtrovertStands at the edge.
A man in a yellow OMNIVERT tee
OmnivertTurns every way.
A woman in a pink SUBVERT tee
SubvertTurns upside down.
A woman in a light blue TECHNOVERT tee
TechnovertTurns on.
Eight people wearing WHATVERT? tees in word and ring designs

Behind the scenes

Between takes

Our cast on set. These are AI-generated for now; real customer photos will replace them.

The whole cast raising a glass between takes
The cast in the studio, one of them having a scarf adjusted
Hair and makeup on set
Wardrobe fitting in the studio
Extrovert and introvert sharing a book
Omnivert and technovert looking at a phone
Ambivert, otrovert and subvert between takes
Introvert, omnivert and otrovert walking
Ambivert and subvert tossing a towel
Extrovert and technovert between clothing racks
Steaming the introvert tee on set
Checking the omnivert tee on the rack
Pinning up the subvert tee for its photo
Omnivert, ambivert and subvert getting dressed
Introvert and technovert holding a reflector
Extrovert and subvert dancing between setups
Checking a freshly printed introvert tee in the print shop
Screen printing the subvert design in purple ink
Lifting the screen off a freshly printed omnivert tee

How it is made

Printed to order

Every shirt is printed after you order it, so there are no boxes of sizes nobody wanted. Tees are $38 and caps are $34.

Wear it if you want to

A small reminder you belong.

Printed when you order.

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